e-literacy comes down to the matter of securing a completely new education on
business and management. Actually, if youíre several years into your career,
itís more about forgetting most of what you already know instead of learning
something new. Maybe a third of the effort will be in invested in learning what
e-business is all about. Meanwhile two-thirds of the struggle will come in abandoning
outdated belief systems and ditching business practices that no longer apply.
The Web-centered world of electronic commerce requires a new consciousness.
It operates according to a different set of fundamentalsÖ itís based on very
different assumptions. Naturally, this gives rise to unique business models,
and demands big adjustments in our behavior.
Case in point in the Internet environment, change is valued more than
stability. E-business is based on a solid faith in continuous beginnings. Innovation
is the status quo, for that alone holds out any hope for survival. Competitive
advantage is so very temporary, flightier by far than itís ever been before.
The good news is that the Internet gives us access to astounding resources
and offers up a phenomenal array of new business possibilities. But we must
make the effort to become technology savvy, fluent in the new media, familiar
with the rules.
Pritchett, Price. " Push the Organization Toward E-Literacy
and Net Readiness." Carpe Manana. United States: Pritchett Rummler-Brache,
2000. 21-22. Used with full permission of Pritchett Rummler-Brache. All rights