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Boardrooms
are no longer dominated by suit-wearing, Mercedes-driving
baby boomers. Instead, your meeting is just as likely to be
run by a group of latte-sipping Generation Xers, with a dash
of Generation Y software developers and a handful of baby
boomer accountants sprinkled in.
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It means that success depends on our ability
to relate to a cross-section of demographics. Whether
you're trying to pitch an idea, make a sale or present
information, you need to connect with your audience. And
when they range in age from 21 to 61, this can be a considerable
challenge. |
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One of the biggest differences between generations
is technology. Gen-Xers grew up with it. It's an integral
part of how they do business. Baby boomers, on the other
hand, were in business before PCs, e-mail and the Internet,
and don't necessarily regard technology as the be-all
and end-all of corporate strategy. So how do you marry
these two disparate groups when you're trying to pitch
a concept? |
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When you're trying to reach a generation
that grew up on a diet of MTV, Nintendo and the Internet,
keep your presentation fast and interesting. Presentation
software packages are better than flip charts and markers
because they're quick and allow you to easily incorporate
important visual aids. But don't overdo it. If you add
graphics and transition effects to every slide, they'll
lose the effect and your delivery will become slow and
awkward. Always keep your special effects practical and
relevant to your message. |
Stick to technology that facilitates productivity.
For example, using a data conferencing application to hold
a virtual meeting with a branch office to prepare a budget
saves everyone time and money. Expensive air fares and hours
wasted on the plane are eliminated, and you're actually working
with a live document. To really impress your colleagues, you
need to differentiate between technology that looks flashy
and technology that actually works for you.
Evaluate the merits of different technologies
before you employ them. Do you really need to introduce your
presentation with a thirty-second Flash demo? If you're pitching
a new Web site to a client, a Flash demo might clinch the
deal. But if you're reporting third-quarter financials to
executive management, it's probably overkill. Similarly, is
video or data conferencing really necessary for your virtual
meeting? If you're meeting a new team for the first time,
video is a great icebreaker. If you've met your colleagues
on a dozen previous occasions, data conferencing may be the
way to go.
We all know that the face of the workplace is
changing. Khakis and golf shirts are replacing suits as acceptable
corporate attire. The 22-year-old in your next meeting is
just as likely to be the CEO as he is to be the intern. But
whether you're a techno-phobic baby boomer or a technology-obsessed
Gen-Xer, the underlying principles of selling an idea are
the same. Develop a concrete proposal, use your delivery to
connect with the audience, and keep time and cost savings
at the forefront of your pitch. As long as you use technology
wisely to help you achieve these objectives, you'll be one
step closer to bridging the generation gap.
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