Anyone who's ever delivered a team presentation can appreciate the difficulty of synchronizing a group. Team presentations can be a fantastic way to build momentum and interest – especially when you're dealing with a major sale. But they can also be extremely time consuming. If you decide to deliver a group presentation, consider the following and no doubt you'll dazzle your audiences.

Selecting the Team
Team Leader
A good leader is crucial. He needs to define the strategy, set the tone and explain the messaging. If he simply delegates a different segment of the presentation to each team member, the result will be a mishmash of styles and tone.

The Judges
When you're selecting a team, make sure you take the audience into consideration. If there's going to be a group of engineers present, it pays to have an engineer in your group. Similarly, if you're presenting to the creative director, you may want to include a graphic artist in the team. But keep in mind that the size of your team shouldn't overwhelm your audience.

The Team
While job function is a crucial component in selecting a team, individual personalities are just as important. Do you have someone who can tell stories and entertain the audience? Do you have someone who's good at moderating in case the Q & A session gets out of hand? Do you have someone who can confidently assure investors if they get skittish? Make sure every person on your team can contribute something to the group.

Creating the Routine
If your prep time is short, you may want each team member to create her own visuals. They key is to ensure the format is standardized. The easiest way to do that is to create a master slide in your presentation software and make sure that everyone follows it to the letter. Your master slide should define the background, font, headings and subheadings, text and graphics. Once all the segments have been completed, assign one member with the task of putting the whole thing together and checking each slide for consistency.

While visual consistency ensures a professional-looking presentation, a strong, consistent message will really make your presentation stand out. Make sure everyone is clear on the aim of the presentation, the grammatical style, the acceptable amount of jargon, the level of formality and anything else that will influence the final product. When you rehearse the presentation, videotape it so you can pick up any inconsistent messages.

Delivering the Performance
Three small but important details are your introduction, transition and conclusion. Before you go into the room, make sure you've assigned one person to do the introductions and that everyone is clear how they're going to make the transition to the next speaker. Once the presentation is over, have one team member wrap up the session and thank the audience for their time.

Musical Interpretation
Make sure you've defined your core team members' competencies before you go into the presentation. Then, when the Q & A session rolls around, you'll know exactly who should tackle what. It's amazing how many salespeople will take on a technical question when they're on a roll – or vice versa. Also, keep your answers short and to the point. Even though it's your area of expertise, there's no need to deliver a 30-minute monologue on cost-benefit analysis just because someone asked what the profit margin would be.

Read meeting dilemmas solved by the Meeting Guru.


Send this Article
to a Friend

SubscribeAbout UsContact UsLegal