who's ever delivered a team presentation can appreciate the
difficulty of synchronizing a group. Team presentations can
be a fantastic way to build momentum and interest especially
when you're dealing with a major sale. But they can also be
extremely time consuming. If you decide to deliver a group
presentation, consider the following and no doubt you'll dazzle
Selecting the Team
A good leader is crucial. He needs to define the strategy, set the tone and
explain the messaging. If he simply delegates a different segment of the presentation
to each team member, the result will be a mishmash of styles and tone.
When you're selecting a team, make sure you take the audience into consideration.
If there's going to be a group of engineers present, it pays to have an engineer
in your group. Similarly, if you're presenting to the creative director, you
may want to include a graphic artist in the team. But keep in mind that the
size of your team shouldn't overwhelm your audience.
While job function is a crucial component in selecting a team, individual personalities
are just as important. Do you have someone who can tell stories and entertain
the audience? Do you have someone who's good at moderating in case the Q &
A session gets out of hand? Do you have someone who can confidently assure investors
if they get skittish? Make sure every person on your team can contribute something
to the group.
Creating the Routine
If your prep time is short, you may want each team member to create her own
visuals. They key is to ensure the format is standardized. The easiest way to
do that is to create a master slide in your presentation software and make sure
that everyone follows it to the letter. Your master slide should define the
background, font, headings and subheadings, text and graphics. Once all the
segments have been completed, assign one member with the task of putting the
whole thing together and checking each slide for consistency.
While visual consistency ensures a professional-looking presentation, a strong,
consistent message will really make your presentation stand out. Make sure everyone
is clear on the aim of the presentation, the grammatical style, the acceptable
amount of jargon, the level of formality and anything else that will influence
the final product. When you rehearse the presentation, videotape it so you can
pick up any inconsistent messages.
Delivering the Performance
Three small but important details are your introduction, transition and conclusion.
Before you go into the room, make sure you've assigned one person to do the
introductions and that everyone is clear how they're going to make the transition
to the next speaker. Once the presentation is over, have one team member wrap
up the session and thank the audience for their time.
Make sure you've defined your core team members' competencies before you go
into the presentation. Then, when the Q & A session rolls around, you'll
know exactly who should tackle what. It's amazing how many salespeople will
take on a technical question when they're on a roll or vice versa. Also,
keep your answers short and to the point. Even though it's your area of expertise,
there's no need to deliver a 30-minute monologue on cost-benefit analysis just
because someone asked what the profit margin would be.