SMART Technologies launches EffectiveMeetings.com,
an e-zine aimed at increasing meeting efficiency and
www.EffectiveMeetings.com tackles meeting issues in corporate
Calgary, Alberta --- May 6, 1999 ---
SMART Technologies Inc., the industry pioneer in meeting information management
technology, launches EffectiveMeetings.com, an online solution to meeting mismanagement.
With meeting efficiency estimated to be under 48%1, companies are
clearly wasting millions of hours and billions of dollars in inefficient and
ineffective meetings each year. Many meeting rooms are technology wastelands,
lacking access to either computer-based information or collaborative tools that
are commonplace outside the meeting room. At EffectiveMeetings.com readers can
access helpful, relevant information on a variety of meeting-related topics
with the click of a mouse. This e-zine focuses on the importance of bringing
technology into the meeting room and provides strategies for the successful
implementation of that technology.
The premier issue of EffectiveMeetings.com explores a variety of topics, including
basic meeting techniques, meeting myopia, calculating the cost of meetings and
profiles of companies that have improved the quality of their meetings. In upcoming
issues, EffectiveMeetings.com will examine tips and techniques for presentations,
team collaboration, meeting facilitation, training, technology, ergonomics and
more. Feature articles will cover topics ranging from creating an agenda to
managing difficult personalities in the meeting room to enhancing creative thinking.
Each issue will address specific meeting themes, respond to reader questions,
provide advice from the Meeting Guru and offer valuable information from today's
best meeting sources.
"With over 11-million business meetings every day in the United States,
effective meeting management is critical," says Nancy Knowlton, president
and COO of SMART Technologies. "Decreasing employee frustration by increasing
the effectiveness and value of meetings directly impacts the bottom line. Incorporating
the tips and techniques available on EffectiveMeetings.com will mean additional
dollars and productive work hours for organizations worldwide."
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1. Robert B. Nelson and Peter Economy, Better Business Meetings
(Burr Ridge, IL: Irwin Inc., 1995), 5.
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note that SMART is all capital letters.